Theory of Moments

Digital media consumption is continually increasing. According to comScore’s 2017 Cross Platform Future in Focus report, U.S. adults spend just under 3 hours on their smartphone alone each day. [...]

Customer Loyalty

Customer loyalty is an important determinant of the growth, strength and prosperity of a business. Hence companies maintain dedicated customer relationship management teams to ensure this. It is [...]

Synthetic Unicorns

In the last few years, the data analytics field has gone through a mini revolution. Firms in industries as diverse as media, manufacturing, utilities, etc. have been shoring up their analytics [...]

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